Nonprofit Website Audit
A clear, practical review of how your website is really performing.
Your website plays a critical role in how supporters discover your mission, understand your impact, and decide to take action. Our nonprofit website audit helps you see what’s working, what’s holding you back, and where minor improvements can make a meaningful difference.
At Louise Street Marketing, we approach website audits as neighbours, not critics. Our goal is to provide clarity, not overwhelm you, and to help your charity move forward with confidence.
Why a Nonprofit Website Audit Matters
Many charity websites are built with good intentions, but over time, they can become unclear, outdated, or difficult for visitors to navigate.
A nonprofit website audit helps you:
- Understand how visitors experience your site
- Identify barriers to engagement, donations, or inquiries
- Improve clarity, usability, and accessibility
- Ensure your website supports your mission, not distracting from it
If you’re unsure whether your website is truly helping you make an impact, this audit is a great place to start.
What Our Nonprofit Website Audit Covers
Our nonprofit website audit looks at your site through both a technical and human lens: how it performs and how it feels to your audience.
1. User Experience & Clarity
We review how easily visitors can:
- Understand who you are and what you do
- Find key information
- Take meaningful actions (donate, sign up, contact you)
Clear pathways lead to stronger engagement.
2. Content & Messaging
We assess whether your content:
- Clearly communicates your mission and impact
- Speaks to the right audience
- Encourages trust and connection
This isn't about rewriting everything, rather, it's about refining what's already there.
3. Design & Accessibility
We look at visual clarity, consistency, and accessibility, including:
- Readability and layout
- Mobile friendliness
- Visual hierarchy and flow
Your website should feel welcoming and easy to navigate for everyone.
4. Performance & SEO Basics
We review foundational elements that affect visibility and usability, such as:
- Page load speed
- Mobile responsiveness
- SEO basics that help supporters find you online
These behind-the-scenes details often make a bigger difference than expected.
What You’ll Receive
Every nonprofit website audit includes:- A clear summary of your website’s strengths
- Identified areas for improvement
- Actionable, prioritized recommendations
- Practical next steps you can take at your own pace
No jargon. No pressure. Just helpful insights.
What Happens After the Audit?
Once your audit is complete, you decide what comes next.
- Use the recommendations internally
- Tackle improvements gradually on your own
- Collaborate with us on updates and enhancements
We’re here to support you, however that looks for your organization.
A Friendly Neighbour’s Perspective
We’ve worked with charities and faith-based organizations at many stages of growth. We understand limited time, small teams, and big responsibilities.
Our nonprofit website audit is designed to give you clarity, confidence, and a clearer path forward without overwhelming you.
Your mission deserves a website that works as hard as you do
Get Your Free Nonprofit Website Audit
Ready to see how your website is really performing? Fill out the form above, and we’ll take care of the rest.
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