Google Ads Management for Charities

Google Ads can help your charity appear when people are actively searching for causes like yours. As your trusted neighbour and certified Google Partner, we’ll handle every aspect of your Google Ads strategy — from setup to optimization — so you can focus on your mission while we help your message reach the right audience at the right time.

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Turn Awareness Into Action With the Right Campaign Strategy

Your charity deserves to be seen by the people who care most about your cause. With professional Google Ads management for charities, our team helps you reach donors, volunteers, and supporters through powerful, targeted search campaigns — whether you’re using the Google Ad Grants program or a paid account.

At Louise Street Marketing, we specialize in Google Ads Grant management for charities, creating and optimizing campaigns that make the most of every dollar (or free ad credit). From strategy to reporting, we help you connect with audiences searching for exactly what your organization offers.

Why Google Ads Matter for Charities

Every day, thousands of people search online for ways to give, volunteer, or get involved. If your charity doesn’t appear in those search results, you’re missing opportunities to grow your impact.

Google Ads give you the ability to:

Reach people with inent - appear when supporters are actively looking to help.
Promote key initiatives - highlight donation drives, programs, or events.
Drive measurable results - track conversions like donations, form submissions, and downloads.
Amplify visibility - compete with larger organizations through smart keyword targeting and ad optimization.

Our Approach to Google Ads Grant Management

We handle the details so you can stay focused on your mission. Our approach combines data-driven insight with a deep understanding of the non-profit landscape.

Strategy & Setup

We begin by aligning your ad campaigns with your charity’s goals — increasing donations, promoting events, or raising awareness. If you’re eligible, we’ll guide you through the Google Ad Grants application process.

Campaign Creation & Optimization

We build compelling, compliant ad campaigns designed to perform. Our team researches keywords, writes persuasive ad copy, and continuously optimizes for relevance, click-through rate, and conversions.

Ongoing Management & Reporting

We don’t set it and forget it. Monthly optimizations, performance monitoring, and transparent reporting ensure your campaigns stay compliant and effective over time.

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What's Included

Our Google Ads Management for charities packages typically include:

Google Ads Grant account setup or audit
Campaign and keyword research tailored to your mission
Ad creation, copywriting, and extensions
Conversion tracking and Google Analytics integration
Ongoing optimization and performance reporting
Strategic recommendations to grow your reach

Partner With a Team That Understands Charities

We’ve helped charities and non-profits across Canada use digital tools to expand their reach, attract new donors, and strengthen community engagement. With us, you’re not just getting a marketing agency — you’re gaining a trusted neighbour who’s invested in your cause.

Let’s make your message visible where it matters most.

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What Makes Us Different

In three easy steps, you could be on your way to a thriving digital presence.

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We Collaborate

As your digital neighbour, we work closely with you to build campaigns that align with your mission and goals.

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We Communicate

We keep you informed every step of the way, ensuring transparency and trust.

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We Cultivate

By leveraging tools like Google Ads and Meta Ads, we focus on driving meaningful impact for your charity.

Meet Our Neighbours

Meet the charities who have partnered with us to engage their community with content marketing:

Meet the Rest of our Neighbours

Ready to Thrive Online?

Let’s work together to unlock the full potential of your charity’s online presence—get a strategy that converts visitors into supporters and donors into advocates. With the Louise Street team by your side, there’s no limit to the impact you can make.

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