As charitable organization, you’re likely always seeking new, effective ways to boost visibility and engagement for your organization. One remarkable opportunity that many nonprofits overlook or underuse is the Google Ad Grants program.
In our recent webinar, "Google Ad Grants for Charities," we explored how your charity can make the most of Google's generous $10,000 monthly ad spend. Here’s a recap, perfect for those who missed it or need a helpful refresher.
Your nonprofit likely has an inspiring mission, powerful stories, and compelling goals. However, standing out on Google is notoriously challenging. Did you know there are approximately 99,000 searches every second on Google? That's 8.5 billion searches daily! Amidst this overwhelming traffic, nonprofits often struggle to reach their intended audience.
Fortunately, Google Ads—and specifically the Google Ad Grants program—can help your organization cut through this digital noise.
Google Ad Grants provides eligible nonprofits and charities with $10,000 in free Google search ad spend per month. This is specifically designed for registered charities in Canada and 501(c)(3) organizations in the U.S.
The main constraints of the program are:
Despite these limitations, with strategic keyword selection and targeted ads, your organization can significantly increase visibility and website traffic.
Here's the straightforward, proven strategy we use at Louise Street Marketing to help our nonprofit clients succeed:
Effective Google Ads management isn't "set and forget." Here’s your maintenance checklist:
Compass Refugee Centre, dedicated to assisting individuals navigating Canada's refugee claim process, saw remarkable results after implementing this strategy:
Applying is straightforward. Visit google.com/grants and follow the application steps, typically approved within two to three weeks.
No, retargeting and image-based ads aren't included. Only text-based search ads are eligible.
If your charity hasn’t taken advantage of Google Ad Grants yet, or you need help optimizing your current campaign, our team at Louise Street Marketing is ready to help. We offer a free evaluation of your current strategy and will provide actionable recommendations to maximize your ad spend.
Simply reach out to us via our Contact page for personalized assistance and guidance.
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