Email marketing has the highest return on investment of any digital acquisition channel, with an average return of $42 for every $1 spent. It’s an affordable and effective way to reach the right people at the right time.
Not every charity has the time to create email campaigns; we get that! Louise Street Marketing is an experienced email marketing services agency with a proven track record of building successful email campaigns for Canadian charities. We’re here to free up your time and create emails that wow your supporters.
Don’t Settle
Choosing the wrong email marketing service provider can seriously affect your charity. A poor email service provider can lead to emails going to spam, lack of personalization, inadequate analytics, and poor support. This can result in wasted marketing efforts and generic content that doesn’t resonate with your audience. With our help, you have the services you need from the beginning to the end of each email campaign.
The Companionship Difference
Collaboration
Collaboration is key in our email marketing approach. We work with you to understand your charitable goals and create tailored email campaigns that resonate with your audience. Your input is valuable, and we encourage open communication to bring your vision to life in every email.
Communication
Communication is crucial in any successful relationship, and we prioritize it in our email marketing process. Whether it's about changes to your email templates, understanding campaign performance, or troubleshooting, we are just a phone call or email away. We pride ourselves on our prompt and friendly customer support, ensuring you always feel supported in your email marketing journey.
Celebration
Celebration is essential in our email marketing process. We recognize and celebrate successes achieved through our collaboration. When your email campaigns succeed, we celebrate with you. Our detailed analytics track open rates, click-through rates, and conversions, allowing you to measure success and make data-driven decisions for future campaigns. We take pride in celebrating your achievements and helping you improve your email marketing strategy.
The Journey
Strategic Planning
In order to align the work we do with your brand, values, and objectives, we will sit down with you to discuss our email marketing strategy. This is as simple as a 30-minute call. From there, we create a customized email template that reflects your brand.
Content Creation
You’ll be sent a content calendar before the beginning of each month, which includes the topics we’ve come up with for your email campaigns. We base this on your input, website content, or recent news/events. After your approval, the email campaigns will be built and scheduled for your list’s most active days and times.
Monthly Reports
At the beginning of every month, you’ll receive a custom report on the performance of your email campaigns. With proper tracking, we can tell you exactly how many conversions came from emails and how effectively they engage your audience.
Benefits
Low Costs, High Reward
Email campaigns have the highest return on investment, 4x higher than any other digital marketing strategy. On top of the return, creating a campaign is relatively quick and easy with proper planning. Our team handles the entire process, leaving you to reap the rewards.
Personalized Messages
List segmentation is the best way to reach the most relevant audiences in your email campaign. You can target particular groups of people on your list based on demographic, behavioural, or engagement factors. We create these segments for you with custom emails that appeal to each.
Easy To Measure & Manage
Each time we send an email on your behalf, we use our email marketing software with Google Analytics to show you exactly how well your campaign engaged your audience and what results it provided your organization. We’ll provide you with monthly reports that outline comprehensively.
