The digital marketing roadmap is a concise plan for your charity. This plan outlines how you can cut through the noise by creating a compelling story that resonates with your supporters. The roadmap will also outline the digital tools that we recommend to reach your audience where they already engage online.
Roadmap Milestones
A typical digital roadmap for a charity includes the following stages:
Quantify
To begin, we provide a detailed list of initiatives that we believe your charity should be involved doing. These initiatives are provided in a grant-ready format ready to be shown to other stakeholders.
Clarify
Next, we collaboratively determine your audience, their problem and your solution and craft it into a compelling story. Next, we determine what digital tools can be used to reach and engage your audience.
Amplify
Taking our expertly crafted story and our chosen digital tools, we design and build the website, digital ads and content. We then begin telling your story through the appropriate online channels. Every month, your Lead Companion will check in with you and communicate a report showing the results and our team's recommendations to cultivate even more growth. We will collaborate and implement the approved adjustments. On an annual basis, our Lead Companion will provide a full report of how our strategy has performed over the year. A full audit will be performed, and recommendations will be provided in the form of an adjusted strategy and recommendations for the coming year.
Built for Charities
We understand the challenges that charities face.
Economical
We realize charities operate on a budget and must prove fiscal responsibility. With this in mind, we provide our services at a discounted, economical rate. We also utilize tools and source nonprofit programs to reduce costs while efficiently telling your story.
Subscription
In working with many charities, we realize that they value a long-term partnership. With this in mind, we’ve created a subscription-type plan for your digital marketing and development needs. A subscription creates stability and removes extra billing surprises.
Grant-Ready
We understand that grants are a key way for most charities to allocate budget to digital marketing initiatives. To make it easy, our roadmaps are written to outline the objectives, outputs and outcomes clearly. These can be reiterated in your grant application.
Built by Companions
As your companion, we guide your charity through a proven process
to share a story that connects and inspires.
Communication
We love charities. We want to learn all about your vision and values.
Collaboration
We walk alongside you using digital tools to tell your story.
Cultivation
We build a lasting partnership to amplify your message.
Meet Our Current Companions
Join the companions who trust us to amplify their impact.
We have always appreciated the team at Louise Street Marketing through the past five years. They are helpful, patient, and creative. They help us stay current and effective with our digital marketing making plans.
– Ken Morrish, Guelph Bible Conference Centre
“Working with the LSM team is easily one of the best relationships we have with a service provider. They are responsive, highly efficient and a lot of fun. They are constantly working to give their best to us based on their expertise and ongoing evaluation of results. True companions!!
– Shelley Campagnola, COMPASS Refugee Centre
Louise Street Marketing have proven themselves to be professional and competent. They quickly understand what we we are looking for, suggest creative solutions, and do what they say they will do.
– Phil Barnes, MSC Canada
Excellent service, outstanding leading-edge designs and presentations. Our web page is exceptional and can easily stand up to and surpass those of significantly larger organizations without the cost. I have recommended several others to LSM and will continue to do so.
– Brent Emanuel, Love Your Neighbour Communities
