We believe that charities are the backbone of society providing vital services to the communities in which they serve. But, charities face many challenges that put their very existence in jeopardy. One of the greatest challenges charities face is the constant noise that overwhelms the ears of potential donors, volunteers, and employees.
At Louise Street Marketing, we want to companion with charities and craft a story to cut through the noise and engage the audience.
Matt is a digital marketing expert with 10+ years of experience working with dozens of charities to tell their stories online. Matt’s faith is very important to him, and because of this, he is passionately involved in many different charities. These include his local church and a local housing initiative, among others. In addition to this, he is also a Regional Representative at MSC Canada. Matt is a father and husband and enjoys playing/watching hockey in his spare time.
Hanniel Ghezzi
Lead Companion
Hanniel Ghezzi
Lead Companion
Hanniel holds a degree in Graphic Communications Management from Toronto Metropolitan University and brings over two decades of project management experience across commercial printing, retail marketing, and digital marketing. He lives in Elora with his wife, Jannilea, and their four school-aged children. Outside of work, Hanniel is a preacher in local churches, actively participates in community theatre, and is a dedicated stage and soccer dad. He is also a strong supporter of his wife’s thriving direct sales business. From a young age, he learned the importance of charity through his parents’ sponsorship of a Korean orphan—a relationship that has flourished for over 40 years.
Sam Palen
Digital Marketing Manager
Sam Palen
Digital Marketing Manager
Sam is a digital marketing specialist who graduated from Sheridan College’s Business Administration Marketing program. He specializes in search engine optimization and digital advertising and is also involved in social media marketing, copywriting, and content implementation. His goal is to implement effective marketing strategies to grow your business’s online presence. In his spare time, Sam enjoys travelling, hiking and practicing Muay Thai.
Kirsten Hoskin
Creative Director
Kirsten Hoskin
Creative Director
Kirsten spent six gratifying years in the non-profit sector, focusing on graphic design, marketing, and people/project management before joining the Louise Street Marketing team. She is passionate about helping organizations reach their full potential through clear, attractive communication. In her free time, Kirsten loves a fun renovation show or a cheesy rom-com novel. But most often, she can be found with her husband and daughter, making food and spending time with loved ones.
Jeremy O’Byrne
Lead Developer
Jeremy O’Byrne
Lead Developer
Jeremy is a full-stack web developer with over eight years of experience in solving technical challenges. Growing up on the mission field in Guatemala, he developed a strong commitment to service, actively engaging with non-profit organizations like MoveIn—where he served on two teams—and Matthew House, a refugee shelter where he and his wife were house parents in two homes.
Crawford Paul
Full-Time Web Developer
Crawford Paul
Full-Time Web Developer
Crawford has been helping clients with their websites for over 18 years. After taking a few years to help launch a startup non-profit organization he is back full-time in web development. Crawford is passionate about helping clients communicate their message in a visually stunning way. Along with web development, he has been involved in project management, graphic design, social media marketing, video production, video editing, and print brokering. He brings a wide range of experience and skills to your project.
Crawford loves Jesus, golfing, food, and performs often in his band acaciawood.
Rebecca Parks
Graphic Designer
Rebecca Parks
Graphic Designer
Rebecca is a graphic designer that graduated from the Graphic Design program at Conestoga College. She’s passionate about everything art and design and loves the outdoors, hiking and camping whenever she gets the chance! Rebecca gets most of her inspiration from travelling and experiencing different cultures and landscapes.
In her free time, she’s either hiking, working out or spending time with her loved ones.
Johanna West
Digital Marketing Specialist
Johanna West
Digital Marketing Specialist
Johanna specializes in creative communication with a heart for serving charities. She has contributed to organizations like WOW Living, CrossTrainers Canada, and Gate 316, honing skills in content creation, copywriting, and digital engagement. Johanna lives in Pickering, ON, with her husband and their son.
Meet Your Companion
As your companion, we guide your charity through a proven process to share a story that connects and inspires.
Communication
We love charities. We want to learn all about your vision and values.
Collaboration
We walk alongside you using digital tools to tell your story.
Cultivation
We build a lasting partnership to amplify your message.
Our vision is to see charities thrive so that they can make an even bigger impact on the world.
Mission
Louise Street Marketing has set out to become companions with charities and non-profit organizations to empower them to tell clear and compelling stories online that cut through the world’s noise.
Values
Foundational to companionship is shared values. This strengthens collaboration, communication and celebration because we start from the same place.
Here are a few shared values that we have as a team at Louise Street Marketing and that we seek in our list of companions:
Integrity
Integrity is the core value that we require in both our team and our companions. Integrity means being honest and morally upright. Without honesty or morality, there is no common ground on which companionship can thrive. Integrity isn’t always the easy path, but it is the most rewarding. When integrity abounds, companionship thrives.
Respect
Respect is another key principle required to nurture companionship. Of course, this must go both ways, and unfortunately, that isn’t always the case in the marketing industry. We strive to respect all ideas, opinions and experiences while expecting our team members and companions to respect ours equally. When respect abounds, companionship thrives.
Trust
Trust is fundamental to any relationship, and the same goes for companionship. We want to ensure that our companions and team members trust us to make decisions in their best interest as much as ours. We also want to ensure we can trust our companions with our expertise, time and team.
If you share similar values, we would love to meet you!
