Google Ads are an extremely powerful way to reach new supporters. At Louise Street Marketing, we offer dependable and effective Google Ads management services to charities and nonprofits across Canada. We are a certified Google Partner, managing dozens of Canadian organizations’ online advertising and driving over 200,000 users to our clients’ sites annually from ads.
Don’t Settle
Choosing the wrong provider for your Google Ads management can lead to wasted budget, poor targeting, and lackluster results. While other companies might prioritize quick results without considering long-term strategy, we focus on sustainable growth, ensuring your campaigns are optimized for ongoing success and aligned with your business goals.
The Companionship Difference
Collaboration
Our Google Ads specialists work closely with you to create tailored ad campaigns that reflect your unique value proposition and resonate with your potential customers, ensuring that your ads are effective and aligned with your overall marketing strategy.
Communication
At Louise Street Marketing, transparency is key to our partnership. We keep you informed every step of the way, from strategy to monthly reports. Ongoing communication ensures you're aware of campaign progress and the reasoning behind optimizations. This feedback loop helps us stay aligned with your goals and adapt quickly to changes.
Celebration
We celebrate your successes as our own, ensuring that every achievement in your Google Ads campaign is recognized and built upon. Our goal is to provide you with a sustainable, long-term advertising strategy that continues to yield results.
The Journey
Strategy Meeting
The first step to creating an effective Google ads campaign is to meet with you to determine what your goals are, whether that be brand awareness, revenue, or lead generation. We discuss the initiatives you’d like to promote and separate them into specific ad campaigns or ad groups with their respective landing pages. If there isn’t a pre-existing landing page for an initiative you’d like to advertise, we will gladly build it for you.
Keyword Research
Google’s keyword research tool allows us to find the specific terms your potential supporters are searching for in your target area and add them to a keyword plan. Your ads will be shown to users when they search for terms that align with the keywords in the campaign. We then send you the keyword research to review keywords and forecasts that outline an approximate number of clicks and impressions your ads may get.
Campaign Creation
Using the information from our initial strategy meeting and your website, we write three ads per ad group, each with different themes, based on the benefit of the initiative. This A/B test allows us to monitor which themes are the most effective at driving quality traffic to your website and make changes accordingly.
Monthly Optimization & Reporting
Each month, our team will send you a detailed report, including key performance indicators and industry benchmarks for each. We outline what is going well, areas for improvement, and the changes we made to reach our goals. These changes include keyword modifications, headline/description changes, landing page adjustments, and A/B testing ads. Monthly changes such as these allow us to refine campaigns over time.
Benefits
Reach New Audiences
Google is the world’s largest search platform with 2+ trillion searches per year and 5+ billion searches per day, including searches for what your charity provides.
Non-Profit Program
Through their Non-Profit Program, Google Ads provides free ad spend to qualifying nonprofits and charities. We can help with the application process so that you can impact hundreds of people without impacting your budget.
Measurable Results
The ads platform offers detailed statistics for ad campaigns, making problem-solving easy. Integrating Google Ads with Google Analytics provides additional insights into user behaviour and conversions, providing comprehensive monthly reports.
